My blog-versary is coming up. I began in November of 2017, and it’s already February. As you can see, blogging has quickly become an obsession of mine, not because I want to be the best, but because I’ve had so many blogs before and they’ve all DIED. I’d start off with a great reason as to why I was starting a new blog, and I would do well for a few months, but then I would slack off and my posts would turn into apologies for having not blogged. Sound familiar?
But I’m confident I’ll stick with this blog. Why? Firstly, I’ve invested in it.
When you invest in something, you’re more likely to see it through.
I haven’t spent too much money on my blog so far, but I’ve bought a domain name (actually I’ve bought two), two premium themes, security for my blog, and hosting fees. Off the top of my head, I’ve probably spent about $200 on this blog to get it to be exactly what I want. I’ve invested in my blog because it’s something worthwhile to me.
Contrary to what some people think about blogging, it’s not about winning a popularity contest.
Sure, a large social media following can go along with it, BUT one does not validate the other. Don’t feel like you are failing as a blogger because your instagram followers keep fluctuating. You don’t want those fake followers anyway. I’ve discovered that the numbers really don’t matter if I’m happy with what I’m doing. Getting caught up trying to track the numbers will make you go crazy and you’ll get discouraged. If you don’t worry about it, you’ll find that people will follow you if they like your content. It’s that simple.
Community over competition should be your attitude when blogging.
I’m becoming friends with other bloggers who promote community rather than competition. Many bloggers are down to earth and are willing to encourage new bloggers on their journey.
As women, I think it’s so important for us to band together. It can be so easy to get caught up fighting each other for things that don’t really matter. Instead of tearing each other down, let’s build each other up.
Isn’t that what social media is all about? There’s so much trash online, it can be hard to sift through it. Creating a positive space for yourself through blogging is so uplifting. Even if you don’t have a large following, you’re making more of an impact than you realize.
TIPS FOR CREATING A BLOG
A few things I’ve learned having to do with creating my blog are:
- Start with a self-hosted site. A self-hosted site gives you the freedom to do whatever you want with your blog without being limited by a free, premade theme. Also, free sites like Blogger or WordPress.com have the right to shut down your site for any reason. That means, ultimately, you aren’t in control. That’s what ultimately made me switch. I transferred my domain name from my free wordpress account to a wordpress.org account, and my site was down for a few weeks while I revamped my branding and created new posts. This can be a hassle when you’re trying to build your following, and you somehow have to let people know what’s going on with your site.
- Make sure your blog’s name, domain name, and social media names are the same. My instagram name is different from my twitter handle and my blog address because I wanted to keep my personal Instagram account. Don’t do what I did. Make sure all your names are the same.
- Don’t get caught up in the numbers in the beginning. Just post content consistently.
- Create an editorial calendar as soon as you figure out what topics your blog will cover. That way, you won’t think every few days, “what should my next blog post be about?” I’m still getting the hang of using an editorial calendar. I created a spreadsheet with Google Sheets with all my blog post ideas. That way, I can refer back to it whenever I feel like I have nothing to write about.
- Try not to compare your blog with other blogs. Most popular blogs have been up for years, so comparing your new blog just doesn’t make sense. Instead, find other new bloggers and encourage each other along the way.
There’s so much more that I’ve learned, but these are the highlights. If you’re considering starting your own blog, jump in and do it. No two blogs are the same, just like no two people are the same. You bring a uniqueness by simply being you.
A few bloggers I follow who offer great advice for beginners are:
I hope you found this post helpful. Feel free to share your thoughts below!